12 Iconic TV Commercials From The ’80s You Can Still Quote Today
The 1980s were a time when television commercials weren’t just about selling products—they became cultural touchstones.
With catchy slogans and unforgettable characters, these ads have remained etched in our memories, often quoted decades later.
From animated bears selling toilet paper to celebrity endorsements that made us laugh, these commercials captured the spirit of the era.
Prepare to reminisce about twelve iconic TV spots from the ’80s that you can still quote today, celebrating their creativity, humor, and lasting appeal.
1. Wendy’s – “Where’s the Beef?”
“Where’s the beef?” became a national catchphrase thanks to Wendy’s 1984 commercial. Three elderly women examine a massive hamburger bun only to find a minuscule patty inside.
The humor and Clara Peller’s deadpan delivery made it unforgettable. This ad humorously critiqued competitors’ burgers, highlighting Wendy’s larger patties.
The phrase quickly entered the cultural lexicon, used in various contexts to question substance over appearance.
It even featured in political campaigns, proving its widespread impact. Even today, it symbolizes the demand for quality over fluff.
2. Coca-Cola – “Mean Joe Greene”
Coca-Cola’s “Mean Joe Greene” commercial from 1980 captured hearts worldwide. A weary football player, Mean Joe, limps off the field.
A young fan offers him a Coke, leading to an unexpected bond. The touching moment transcends the screen, symbolizing kindness and unexpected connections.
As Joe tosses his jersey to the boy, viewers felt the warmth of generosity and gratitude.
Not just an ad for soda, this commercial reinforced the power of a simple act of kindness. Its legacy remains, reminding us of sportsmanship and simple joys.
3. Apple – “1984”
Apple’s “1984” commercial is a cinematic masterpiece that aired during the Super Bowl. Directed by Ridley Scott, it portrayed a dystopian world controlled by conformity, disrupted by a lone hero. This iconic moment heralded the arrival of the Macintosh computer.
With its bold imagery and powerful message, it challenged the status quo, positioning Apple as a harbinger of innovation.
The ad’s impact was immediate, setting a new standard for advertising’s role in storytelling. Its influence persists, exemplifying the blend of art and marketing genius.
4. California Raisins – “I Heard It Through the Grapevine”
The California Raisins took the ’80s by storm with their soulful rendition of “I Heard It Through the Grapevine.” Animated raisins with a Motown vibe brought a quirky charm to the commercial, making dried fruit unexpectedly cool.
Their catchy tunes and smooth choreography caught viewers’ eyes and ears, turning a simple snack into a cultural phenomenon.
These jazzy raisins showcased advertising creativity, proving that even the humblest of foods could shine. The commercial’s success led to merchandising and even a TV special, cementing their legacy.
5. Mikey Likes It – Life Cereal
“Mikey Likes It” became synonymous with Life cereal in the ’80s. The commercial depicted picky eater Mikey, who surprisingly enjoys the cereal, much to his brothers’ shock. This simple yet effective ad tapped into family dynamics and childhood innocence.
Mikey’s approval turned into a lasting endorsement, as parents across America noted the cereal’s kid-friendly appeal.
The phrase “Mikey likes it” still resonates, symbolizing unexpected approval. Its enduring charm lies in its relatability, capturing everyday moments of persuasion and discovery at the breakfast table.
6. Energizer – “Keeps Going and Going”
The Energizer Bunny drummed its way into our hearts and minds, epitomizing endurance with its “Keeps Going and Going” mantra. Introduced in the late ’80s, this pink, sunglass-wearing rabbit became a symbol of relentless energy.
The ad cleverly showcased the battery’s longevity, using humor and repetition. As the bunny interrupted other commercials, viewers couldn’t help but remember its tenacity.
The campaign’s success was unparalleled, making the bunny an advertising icon. Its legacy endures, often referenced to describe someone or something that never quits.
7. McDonald’s – “Mac Tonight”
McDonald’s “Mac Tonight” introduced a jazzy moon-faced character who crooned about late-night cravings in the ’80s. With his sunglasses and suave demeanor, he brought a touch of class to the fast-food giant.
Set to a catchy piano tune, the ad appealed to night owls seeking a midnight snack. It was both whimsical and memorable, blending music and marketing seamlessly.
The character’s charm made “Mac Tonight” a staple in the brand’s advertising history. Even now, his tune can evoke nostalgia for those hungry for a late bite.
8. Maxwell House – “Good to the Last Drop”
Maxwell House’s “Good to the Last Drop” commercial in the ’80s captured the essence of a perfect cup of coffee. With its soothing visuals and inviting aroma, it promised satisfaction to coffee lovers everywhere.
The slogan became synonymous with quality, ingrained in daily routines. This ad didn’t just sell coffee; it sold a moment of peace and indulgence.
Its simplicity was its strength, creating a comforting ritual for viewers. The phrase endures as a testament to enduring quality in both coffee and advertising.
9. Old Spice – “The Mark of a Man”
Old Spice’s “The Mark of a Man” campaign from the ’80s was all about rugged masculinity and adventure. With scenes of sailing and exploration, it painted a picture of the idealized man.
The cologne’s appeal was not just in its scent but in the lifestyle it represented. This ad tapped into the aspirational, urging men to embrace their adventurous spirit.
Its bold imagery and confident tone resonated, making Old Spice a staple in men’s grooming. The campaign’s essence still influences modern iterations of the brand.
10. Folgers – “The Best Part of Wakin’ Up”
Folgers’ “The Best Part of Wakin’ Up” jingle became a morning anthem in the ’80s. The commercial depicted warm family moments over a fresh pot of coffee, striking a chord with viewers craving comfort.
Its catchy tune and heartfelt message celebrated everyday rituals, turning an ordinary morning coffee into an extraordinary experience.
The ad’s success lay in its relatability—who doesn’t love a good cup of coffee to start the day? Its enduring popularity shows the power of a simple, feel-good message.
11. Pepsi – “The Choice of a New Generation”
Pepsi’s “The Choice of a New Generation” campaign captured the youthful spirit of the ’80s. Featuring pop icons like Michael Jackson, it positioned Pepsi as the drink for the lively and trendy.
Bright, energetic scenes conveyed a sense of freedom and fun, aligning Pepsi with youthful exuberance.
This commercial wasn’t just selling soda; it was selling a lifestyle. Its vibrant imagery and catchy tunes resonated with audiences, leaving a lasting impression.
Today, it remains a touchstone for those who lived through the era.
12. Charmin – “Please Don’t Squeeze the Charmin”
Charmin’s “Please Don’t Squeeze the Charmin” ads featured the ever-watchful Mr. Whipple, whose catchphrase became legendary. His constant reminders to customers highlighted the irresistible softness of Charmin toilet paper.
The commercials cleverly blended humor with product appeal, making Mr. Whipple a household name.
His playful yet stern demeanor entertained audiences while reinforcing Charmin’s unique selling point.
This campaign solidified the brand’s identity and is still fondly remembered, proving the power of a memorable character and consistent messaging.